How to Improve Google Business Profile Rankings
Local Service Businesses Google Maps Guide
Grifin Laake, December 18, 2024
If you own a local service business—whether it’s a roofing company, HVAC service, interior remodeling, auto detailing, cleaning services, or any other local service—showing up in Google search results is key to attracting new customers. A strong Google Business Profile (GBP) can make all the difference. Let’s explore how you can optimize your profile to get better rankings and more visibility in local searches.
Why Google Business Profile Rankings Matter
A well-optimized Google Business Profile (GBP) is crucial for any local business, including those in roofing, HVAC, interior remodeling, auto detailing, cleaning, and other home service businesses. When your GBP is set up correctly, it helps your business show up in local search results, which is the first-place potential customers look when they need services nearby. A higher ranking means more visibility and more chances for customers to contact you.
For example, if you’re in the auto detailing business, you want your profile to showcase the quality of your work. A fully optimized Google Business Profile ensures that you’re seen by customers searching for “auto detailing near me” or “best auto detailing in [Your City].”
Steps to Optimize Your Google Business Profile
Complete Your Profile Fully
Ensure every section of your Google Business Profile is filled out accurately. This includes your business name, address, phone number, business hours, and a detailed description of your services (e.g., “professional HVAC services,” “roofing solutions,” or “auto detailing specialists”). For local service businesses, having a complete profile helps increase credibility with both Google and potential customers.The more complete your profile, the better. If you’re offering cleaning services or interior remodeling, clearly listing these services can make your profile stand out to people searching for those specific terms. Not sure how to get started? Check out our Google Reputation Guide for more details on optimizing your profile for better visibility.
Use Relevant Keywords
To improve your ranking, use industry-specific keywords in your profile description, such as “roofing contractor,” “HVAC repair,” “remodeling services near me,” “auto detailing in [City Name],” or “cleaning services.” These keywords should reflect the services you offer, ensuring your business appears in searches relevant to your industry.Using the right keywords in your description is a keyway to help your HVAC, roofing, or auto detailing business rank higher. For example, a description that mentions “affordable HVAC services in [City]” or “top-rated roofing contractors” can attract more customers. Make sure to update this regularly to include the most relevant keywords to keep your rankings up to date. If you need tips on effective keyword strategy for local businesses, be sure to read our services on social media marketing for tips on boosting your online presence.
Add Photos and Videos
Visual content is a must for Google rankings, and this is especially true for service-based industries. Upload photos of your team in action, before-and-after shots of your work, and any other images that demonstrate your services. For example, an interior remodeling company can show off room transformations, while auto detailing businesses can showcase vehicles before and after their service. Google also favors profiles with videos, so if possible, upload a short introduction or demonstration video about your services.Don’t underestimate the power of visuals! Potential customers are more likely to click on your listing if they see high-quality images that reflect your work. If you’re a roofing contractor, post pictures of your completed projects to show potential clients the quality of your work. Need help with website design that makes your images pop? Our Website Design Services can help you create an online presence that complements your Google profile.
Encourage Reviews
Customer reviews are one of the most important ranking factors for Google Business Profile. Ask your satisfied clients in roofing, HVAC, auto detailing, or cleaning services to leave a review. Positive reviews not only boost your local ranking but also build trust with potential customers.For businesses like cleaning or HVAC services, customer feedback can really make a difference. Be proactive in asking clients to leave reviews, especially after completing a job or service. High ratings and good reviews tell Google that your business is trustworthy and reliable, which can boost your local search ranking. If you’d like more insights on handling your online reputation, check out our Google Reputation Guide.
Update Your Profile Regularly
Keep your Google Business Profile up to date. If your business hours change, or you have a new promotion, be sure to update your profile. Google favors active profiles that consistently provide current information, and it also keeps your customers informed.For businesses like roofing and HVAC, it’s crucial to keep your service areas updated, especially if you expand or alter the areas you serve. Make sure to include your latest offerings so that when people search for roofing or cleaning services in your area, your profile reflects those changes.
Leverage Google Posts
Google allows you to post updates, special offers, or news directly to your profile. Take advantage of this feature to keep your clients in the loop. For example, you could share a new roofing project, announce an HVAC service discount, or showcase a recent cleaning job. These posts are indexed by Google and can improve your chances of appearing in search results.Use Google Posts to keep your audience engaged and updated. Whether you’re offering discounts for auto detailing or showing off a major roofing project, Google Posts can be a great way to keep your customers in the loop and boost your ranking.
Use Services & Attributes
If your business offers specialized services, like emergency HVAC repairs, or green roofing solutions, be sure to list them under your services section. Similarly, if your business is wheelchair accessible, offers online appointments, or has other noteworthy attributes, make sure to include them. Google values comprehensive details, so the more you provide, the better.For example, a cleaning service that specializes in eco-friendly cleaning or a roofing company offering emergency services should emphasize these features. Doing so makes it easier for customers searching for those specific needs to find you.
How to Track and Measure Google Success
After optimizing your Google Business Profile, it’s important to track your progress. Google or Global Luxury Link provides insights into how your profile is performing, such as how many people viewed your business, clicked for directions, or called your business directly. These insights can help you tweak your profile to get better results. Whether you're a home service business like roofing, HVAC, auto detailing, or cleaning, measuring these insights helps you understand what’s working and what needs improvement.
For example, if you notice an increase in clicks after adding more photos to your auto detailing business profile, that’s a clear sign that visuals matter in attracting more customers.
Why Local SEO is Important for Service Businesses
For local service businesses such as cleaning, roofing, HVAC, auto detailing, or interior remodeling, ranking high on Google isn’t just about visibility—it’s about gaining trust in your community. Potential clients are likely searching for services in their area, and showing up in local results can help you stand out from the competition.
By following these steps, you can ensure that your business appears at the top of the search results when customers are looking for roofing contractors, HVAC repair specialists, or any other home service. Optimizing your Google Business Profile is one of the most effective ways to boost your local SEO and increase your chances of being discovered by potential clients.
Further Resources
Google Reputation Services: Learn more about maintaining a positive online reputation for your local service business.
Social Media Marketing for Local Businesses: Discover how social media can enhance your Google Business Profile visibility.
Website Design Services: Build a website that complements your optimized Google Business Profile.
Contact Us for More Help: Reach out if you need help optimizing your Google Business Profile or any digital marketing service.
